
With 95% of the workforce employed, learn how to attract top talent using smart strategies like flexible perks, clear growth paths, and standout compensation.
The labor market has shifted (it does that a lot). Simply posting a “job description” isn’t enough to attract top talent. Companies must position their job opportunities in a way that resonates with potential candidates, emphasizing not just pay but also the overall employee experience, including benefits, growth opportunities, and work-life balance. This requires truly understanding the realities on the ground for your candidates today. Ōnin’s Recruiting Strategy Guide (RSG) is a powerful tool designed to help you craft job offers that stand out by addressing these key factors. Here are some tips for using the RSG to enhance your job positioning, making your company an Employer of Choice.
The Core of Effective Job Positioning
The RSG introduces the Recruiting Triad, a framework that helps you identify the two most important aspects of your job offer to focus on: Exceptional Pay & Benefits, Outstanding Work/Life Balance, and Radically Accessible Opportunities. By choosing and excelling in two of these areas, you can create a job offer that stands out in the crowded job market.
How to Use the RSG for the Recruiting Triad:
Why Pay & Benefits Matter
In the current labor market, competitive pay and benefits are essential to attract candidates. The RSG emphasizes that offering pay above the 50th percentile and comprehensive benefits can significantly enhance your job positioning.
How to Use the RSG to Highlight Pay & Benefits:
Analyze Local Pay Data: The RSG provides detailed pay rate data, allowing you to see where your compensation stands compared to competitors. Use this data to adjust your pay rates to remain competitive.
Promote Exceptional Benefits: The RSG also outlines how to highlight the benefits that set your company apart, such as affordable healthcare options, paid time off, and retirement plans. Make sure these benefits are clearly communicated in job postings and during interviews.
Address Affordability Concerns: The guide suggests ensuring that your wages are sufficient for workers to afford basic living expenses in your area. Use this as a selling point by showing how your company supports the financial well-being of its employees.
The Growing Importance of Flexibility
Today’s workforce increasingly values work-life balance, and companies that offer flexible schedules or generous PTO are often more attractive to potential employees. The RSG highlights the significance of these offerings in recruitment.
How to Use the RSG to Promote Work/Life Balance:
Expanding Your Talent Pool
The RSG encourages companies to break down traditional employment barriers to attract a broader range of candidates. This includes hiring non-traditional workers and offering opportunities for entry-level positions.
How to Use the RSG to Expand Accessibility:
Using Ōnin’s Recruiting Strategy Guide (RSG), you can significantly enhance your job positioning by focusing on the elements that matter most to today’s workforce: competitive pay, benefits, work-life balance, and accessibility. But to fully leverage these strategies, you may need tailored advice that fits your unique business needs.
Ready to Transform Your Recruitment Strategy?
Schedule a consultation with an Ōnin expert to discuss how you can implement these strategies effectively and attract top talent to your organization.
Latest in
With 95% of the workforce employed, learn how to attract top talent using smart strategies like flexible perks, clear growth paths, and standout compensation.
Struggling to hire top talent? Get a free, expert-led recruitment strategy consultation from Ōnin and start attracting the right candidates faster.
Use Ōnin’s Recruiting Strategy Guide to position jobs that attract top talent. Highlight pay, flexibility, and growth to stand out in today’s labor market.